PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1500 words

PRODUCT REASSESSMENT - Research Paper ExampleIn this article, I pull up stakes use an example of a company called Bodywise Health watering hole. Bodywise Health spa is an organization offering a complete day spa and body workout experiences to small medium sized businesses that offer health services to their employees. The spa go away offer massage in different physical body of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best harvest-tides such as Pevonias Anti degage Radical Treatment and Vitamin C Antioxidant Facial are offered by the health spa. The latter also uses special latest techniques and anti aging products. The challenge The product to be marketed by Bodywise Health spa will include body creams and jellies, which have different purposes on the body. The spas mission is to ensure that the invitee get their value work through quality servic es. The ultimate goal is to ensure that the customer does not only comes back once but much and more often, not forgetting other referrals. The spas main strategy is to use any opportunity available in the market their products and services to customers. Best products on creams and lotions will be used. A classy environment that is relaxing, comfortable and enhanced by smooth music, lighting, decor will be available. Feedback mechanism will also be used to get clients needs (Afuah, 2004). ... Turnover will be a major consideration in formulating which marketing strategies to be used. Their example and their numbers are also equally important so as to bring a variety of the products to fit in the various types of customers. It will point potential clients both male and female within ten mile radius within our location at a busy plaza in the city. Both individual employees/self employed and non employed employees are also placed in the plan. In order to acquire clients, the spas wi ll implement a very aggressive marketing and networking in the business community through advertising in the media and going to the business premises to carry out presentations, followed by offering the best services in the health spa business. Skilled therapists and trainers include the personnel. Their prices are also competitive in the area so will give a better financial advantage. Pricing approach includes penetration price, promotional pricing and premium pricing. Penetration pricing is normally put stolon and includes setting the prices very low to gain market share. Promotional pricing comes in order to enable the business to buy for long term. Premium pricing will be used lastly which involves setting a very high price of the unique product to gain competitive advantage from the other competitors in the market. Social sites like face book, twitter, youtube will be of great marketing help, and also in the companys website. Sales promotion using short term incentives to enc ourage business to respond and undertake some activity and personal contact between Bodywise Health spa and future business clients through face to face meetings and tele-marketing will help maintain they spas competitive edge. The success of the business is